Your web cyber-world is your parallel world – is this world what you imagine, or is it truly you? You are not who you think you are, but what you think you are! Many people think of their business in fiction because they cannot handle non-fiction! Who is on your board, who are your advisors? Have you surrounded yourself with “Yes-men” i.e. people who like to agree with you for commission, perks and rewards sake? Who are your mentors? Who are your priers – protectors? John R Fergusson

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